There’s a perceptual shift steering the IT industry away from commoditization. Instead of adopting the hottest new trend, businesses are choosing the most affordable option that also delivers increased network asset value. This perceptual shift is a result of more companies realizing IT can provide an opportunity to drive measurable business growth for an organization. As more companies grow reliant on IT to increase value and remain competitive, so do the number of providers and product offerings. In order to help businesses avoid the stigma of commoditization while avoiding potential CapEx pitfalls, we’ve provided the three most common considerations to make when trying to increase the value of network assets in a data center environment.

Bandwidth

It’s important to measure and keep track of bandwidth usage. This may seem obvious, but it’s also a step many businesses overlook or underestimate. By keeping track of bandwidth usage, companies can make smarter connectivity investments. For example, by knowing where the bulk of traffic is going and where consumers are using the most bandwidth, businesses can gain a better understanding for the type of connectivity needed to provide the best possible user experience.

Unfortunately, many businesses jump straight to the conclusion that they need to upgrade their bandwidth as their traffic grows. While this might be the case in some situations, there are other (more affordable) options available. For instance, peering allows companies to exchange IP traffic with another provider’s network without having to spend more money.

Business Requirements

Getting the most value out of existing network assets requires taking an in-depth look at specific business requirements rather than adopting the hottest new connectivity trend. A great example is the widespread adoption of SD-WAN. In today’s IT environment, providing the fastest connection for the end user, regardless of device or distance, is critical to remaining competitive. This is exactly why SD-WAN is gaining momentum – and rightly so. However, to deploy SD-WAN in a way that best fits their business, technical and budgetary requirements, companies often benefit from proactively evaluating these areas rather than risking the financial and organizational setbacks of investing in an ill-fit solution.

Implementation Plan

Lastly, increasing the value of network connectivity assets requires adopting solutions that are practical and easy to implement. Taking the time to review implementation requirements will provide the greatest value over time. Consider the growing trend of hybrid-cloud solutions. A few years ago, as the benefits of shifting workloads to the cloud began gaining traction, many companies thought that jumping head-first into an entirely cloud-based infrastructure would provide a competitive advantage. While they weren’t entirely wrong, many of those same companies had to power through implementation hurdles, such as spending IT resources troubleshooting connectivity, ramping up security or increasing bandwidth. Conversely, companies that waited to see the specific value a cloud-based solution provided, and then augmented their existing connectivity assets accordingly, saw a much higher increase in value overall.

Maximizing the value of network assets requires an in-depth look at bandwidth considerations, business requirements and the feasibility of implementation, given existing assets and future goals. The tech industry often touts a game-changing solution that will provide increased value for one reason or another. To better differentiate these various networking solutions, it pays to consult with an objective third-party. By gaining vendor-agnostic insight into various IT options, businesses can affordably and efficiently increase network asset value.

Want to explore real-world solutions that directly increase the value of connectivity assets? Listen to this episode of NEF’s Telecom Talk featuring TOWARDEX’s MASS IX solution here.

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